With so many options available, creating a Facebook business page can feel like preparing for the unknown. However, having a Facebook presence is a good idea if you have a business online.
Facebook is unquestionably the most popular social network, with 2.85 billion monthly active users and 1.96 billion daily users.
Don’t waste another day snooping around Facebook, t his article will teach you everything you need to know to set up your Facebook business page like a social media marketing expert.
But first, let’s go over some frequently asked questions about Facebook business pages.
What is a Facebook business page?
A Facebook business page is where you manage your brand’s presence on the world’s largest social network. Your page enables you to connect with customers and nurture leads by:
- Responding to inquiries by sharing content
- Customer and other brand collaboration
- Personal interactions with followers
It also serves as your business’s Facebook address. It is what you share with potential clients to help them understand what services or items you provide.
Can I use a personal Facebook account for my business?
Many well-intentioned entrepreneurs use personal Facebook accounts for their brands rather than a Facebook business page.
This is a terrible idea.
You’ll miss out on a number of content creation tools, marketing analytics, and promotion chances (ads) if you create a personal profile instead of a Facebook business page. Furthermore, in order to interact with your brand, users must send you a friend request.
You also don’t want to make it harder for your customers to interact with you on social media.
So take advantage of the potential of Facebook business pages.
What is the cost of a Facebook business page?
A Facebook business page, like a Facebook profile or group, can be created and used for free, regardless of how many followers or likes you have.
How to Make a Facebook Business Page in 5 Simple Steps
You can create a Facebook business page by following these steps:
Make your page
To begin, follow this link.
Facebook will request the following basic business information:
- Page name
- Bio
- Category
Make every effort to choose the best category for your company. But don’t worry if your mind changes; you can always swap categories later.
Following that, you must provide the additional data:
- Address
- Website
- Email Address
- Phone Number
- Working hours
After filling out the details, move on to the next step of your setup. You can skip this step for the time being and add those later.
Include a profile photo
Following that, Facebook will ask you to upload a profile picture.
Most businesses, use their logo as a profile photo on Facebook. If you don’t have a logo design for your company, try Hatchful, a free tool from Shopify or run a quick logo with Canva.
Take into consideration the picture is frequently displayed as a circle on the platform. As a result, ensure that there are no critical elements on the image’s edges and that it eye – catching when showed as a circle.
Finally, Facebook profile photos should be 180 x 180 pixels in size.
Include a cover photo
It’s now time to upload your cover photo.
Visitors are often drawn to your Facebook cover photo first. As a result, it’s best to select an image or video that instantly conveys your brand’s distinctive value proposition and personality.
The image conveys the personality of the brand while delivering a unique value proposition.
Cover art is notable for being 820 x 312 pixels on computers and 640 x 360 pixels on mobile
Videos must be somewhere around 20 and 80 seconds in length and have a maximum resolution of 1080 pixels. You may submit them in.mov or mp4 format.
Here are a few Facebook Business page uploading tips to keep in mind:
Keep it lighthearted but on brand. It’s fine to even have fun with your Facebook cover image or video, but don’t go too far as this may distract users from your company’s unique value proposition.
The text should be centered. Because you’ll be cutting and dragging your Facebook cover to the proper size, try to position text or objects in the center so they’re visible.
Make videos that are enjoyable to watch on auto-play. Keep in mind that Facebook cover videos play indefinitely. If the viewer is still on your Facebook page when they end, they will automatically replay. Make sure the content you upload is visually appealing when played repeatedly.
Include a call-to-action button (a.k.a. CTA)
You can also include a CTA on your Facebook page. You can use it to guide visitors to the action you need them to take, such as contacting your company, visiting your store, or sending a message.
Connect your WhatsApp (optional)
You can also connect WhatsApp and invite your friends to follow your Facebook business page.
These steps can be completed now or later. To proceed, click Done.
Facebook will now suggest ways to improve the health of your page. Complete the suggested actions to strengthen your Facebook business page’s foundation.
Discover the essential features of your Facebook business page
Congratulations, you now have your own Facebook business page!
You’ll find links to the various page management sections on the left side of your page:
- Professional dashoard: A place where you can maintain everything related to your page.
- Insights: Where can you track page metrics?
- Ad Center: This is where you can oversee your advertising campaigns.
- Create ads: Where you can create and publish Facebook advertisements
- Create Automated Ads: Make the ad creation more automated.
- Boost Post: Make a specific post more visible.
- Instagram Post: Increase the visibility of a specific Instagram post by boosting it.
- Connect WhatsApp: Connect your WhatsApp account to the company page.
Take a quick look to get acquainted.
View the settings for your Facebook business page
Let’s look at the settings now that you’re acquainted with your new page.
Facebook gives you a lot of options, but luckily, these settings are all fairly simple, and you can leave the majority of them alone. For the time being, go through the settings and adjust anything that appears to be particularly significant to your company.
Fill out the About section with your information
Next, fill out the About section with information about your company.
Make your first post and share it on your page. Facebook allows you to pin a post to the top of the page so that it is always the first post users see when they visit your page.
There are numerous pinned post options on Facebook. Make the most of this chance to promote a current offer. After you’ve finished writing your post, go to the three-dot drop-down menu and select “Pin to top of page.” Look for the blue pin icon to confirm that it worked.
Include photos, videos, and reels
It’s best to publish some content for potential viewers to check out before you start promoting your business page. Right tap the Photos/Videos tab, then click Post to add photos or videos. To add a reel, go to the Videos or Reels tab, then click Add Video.
Get acquainted with Facebook page insights
Finally, Facebook monitors your page interactions in order to provide you with a variety of useful analytics. This information can be found by clicking Insights at the top of your Facebook business page. It will be empty until your page receives interactions, but it will eventually be filled with useful information!
While having all of this data at your fingertips is convenient, it is only useful if you recognize which Facebook insights are most important to your business. The three key metrics listed below should be tracked and improved upon:
- Reach: This metric indicates the number of users who saw your content. It’s normal to have a low reach because Facebook only shows your posts to a small percentage of the people who like your page. Having said that, you can always utilize Facebook ads to boost your numbers.
- Post engagements are an important component of Facebook’s feed algorithm. Consistently high participation on your posts indicates that your content is well-liked, and you should only make small modifications to your strategy.
- Followers: This metric displays the number of people who follow you on Facebook and Instagram.
Conclusion
By far the most popular social network in the world is Facebook. So, if you want to grow your business online, it’s well worth your time to create a Facebook business page.
Remember, before you begin promoting your Facebook business page to customers and potential customers, you must have plenty of content ready for them to enjoy.
Do you have any queries regarding Facebook business pages or you have a project you want us to help with? Send us a mail today.